With over 20 years of experience as an industrial designer for top companies in Israel and globally, I have honed my expertise in product design and development. My primary focus has been on creating technology-driven products and utilizing design tools to translate complex technology into simple, user-friendly solutions.

In the early years of my career, I worked as an industrial designer for global companies like Verifone, where I refined my skills by collaborating closely with mechanical engineers, electronics specialists, marketing teams, and production units. This experience provided me with a deep understanding of the needs of large organizations and hands-on expertise in designing technology-driven products.

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In recent years, I’ve found great joy in designing for the toy industry, where the emphasis is on prioritizing user experience and creating play value and fun.